Clean formulas · Cruelty-free · Derm-tested
Every Petal & Stone formula starts with a skincare brief — hyaluronic bases, ceramide barriers, nothing on the dirty list. Color that cares, hygiene that feels like ritual.
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The Makeup Edit
Learn
Most makeup sits on top of your skin and hopes for the best. Whole natural makeup is built the other way — the pigment rides inside a formula that reads like skincare. Hyaluronic acid holds water in the skin while you wear color, ceramides keep the barrier sealed, and plant butters like murumuru melt pigments on instead of caking them into texture. The shade is what you see; the treatment is what your skin gets.
That's the test every product here has to pass: if the ingredient list couldn't stand alone as skincare, it doesn't make the shelf.
Complexion — base, glow, prep
Learn
Flip the box over. The first five ingredients are most of the formula — in a whole-natural product you should recognize them: water, plant oils, butters, waxes, minerals. What you won't find here: parabens, sulfates, drying alcohols, talc-heavy fillers, or synthetic fragrance in leave-on color.
These are the workhorses — hydrators and slip agents that make color wear like a cream, not a mask.
Eyes — shimmer, depth, definition
Learn
Whole natural makeup works in layers, and the order matters — each step creates the surface the next one grips to.
Skincare-first ordering keeps pigment sitting on a hydrated surface — that's what stops settling and mid-day fade.
Lips — the finishing note
Our Standard
Every product starts as a skincare brief — barrier-safe actives, derm-tested pigments, zero parabens, sulfates, or drying alcohols. If it wouldn't pass as skincare, it doesn't ship as makeup.
Cruelty-free always. Made in small batches so what arrives is fresh, not shelf-aged.
Read the Ingredient Guide
